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Green Tech
Green Technology
Target plans to stop selling Kindle e-readers in its brock-and-mortar stores after seeing buyers test the devices in its showrooms only to later buy them online from Amazon.
Target's decision was reported this week in The New York Times, after analysts reported in January that the company wasn't willing to let online-only retailers use its 1,800 stores to showcase their products while undercutting Target's prices.
Target's decision could influence other retailers that sell Kindles, including Wal-Mart, Staples and Best Buy, analysts said. Amazon and the other physical retailers didn't respond to a request for comment.
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In 2011, the tech world saw the release of coveted devices such as the iPhone 4S and the Kindle Fire, along with such spectacular fails as BlackBerry's worldwide service outage and a hack that crippled Sony's PlayStation Network.