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Tablets - Microsoft

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Anyone besides me starting to sense an impending disaster? The iPad is not cheap and to come out and say you cannot produce a Windows 8 tablet even though the entire operating system is geared around the tablet within the price point of the most expensive tablet currently on the market? WTF is going on over there! 

If reports from Taiwan are to be believed, hardware manufacturers are struggling to create Windows 8 on ARM (Windows RT) devices that are competitively priced against Apple’s iPad and Amazon’s Kindle Fire. The reason? According to Digitimes, OEMs have to pay Microsoft $90-100 for a Windows 8 license.

While that $90-100 figure sounds a little bit on the high side (Microsoft historically charges OEMs around $50 for desktop licenses and $30 for Windows Phone 7 licenses), it doesn’t really matter: Even at $10 or $20, Microsoft (and OEMs) would be hard pushed to compete with Amazon and Apple on price. Apple effectively gives iOS away (it’s a hardware company, after all), and Amazon gets Android for free. Microsoft has to charge for Windows 8 and Windows RT because it’s a software company; if it didn’t, it wouldn’t make any money, which shareholders might see as a bit of a problem. 

Read the entire article.

win8 tablet 2Nokia has been frustratingly coy when it comes to discussing its tablet plans. At the end of last year, CEO Stephen Elop revealed that although the company had its eye on the tablet space, Nokia did “not have an exact plan”.

More recently, in March this year, Nokia executive vice-president Niklas Savander offered a little more hope, when he acknowledged that a tablet would be a good fit in the company’s range, but he underlined the need for differentiation in any potential Nokia tablet. “If we are going to be in that market,” he said, “we need to have a [different] point of view, because the 101st maker isn’t really a commercial or consumer proposition.”

After all of the equivocation and purely hypothetical discussion of tablets, the company has finally gone on the record, revealing that Nokia will launch a range of tablets and ‘hybrid’ mobile devices. Nokia’s outgoing chairman, Jorma Ollila, told the Financial Times: “Tablets are an important [product], so that is being looked into, and there will be different hybrids, different form factors in the future.”

Read the full story HERE!

win8 tablet 2“We just don’t know.”

That’s come to be a common refrain offered by many of us Microsoft watchers when asked about many (most?) things having to do with Windows 8. Despite the fact the operating system is available in Consumer Preview form, and soon to be available as a near-final Release Candidate (or possibly “Release Preview”), there are still lots of unanswered questions.

And up until this week, “we just don’t know” was even more true when it came to Windows 8 on Intel system-on-a-chip (SoC) tablets.

Read the entire article.

Windows 8 Logo NewWow... poor MS...

Gartner came out with its predictions for the tablet market through 2016 yesterday.

If they're right, Microsoft's tablet ambitions will fail, placing the entire company in jeopardy.

Here's why.

According to Gartner's stats, Microsoft will have only 8% of the tablet market in 2013, the first year after Windows 8's assumed release date, and only 12% by 2016. The iPad will dominate, with Android coming close behind.

Read the entire article

dell logoAs Apple's third-generation iPad went on sale on Friday, accompanied by the now traditional scenes of fans queuing round the block , Dell's chief commercial officer Steve Felice said the tablet market was still wide open.

Dell ditched its previous attempt at cracking the global tablet market, the Streak, last year. It was based on Google's Android operating system software.

Now Dell is planning a fresh assault with the advent of Microsoft's new Windows 8 operating platform, which is expected later this year and will have a touch interface that works across desktop computers, tablets and smartphones.

"We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8," Felice told Reuters in an interview in London, adding that Dell may also make Android tablets again.

Reuter's has the details HERE!

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