Home Area 51 Mobile iPhone The iPhone is a nightmare for carriers

iphone4sThe iPhone may be great for consumers, but takes a nasty toll on wireless carriers' bottom line.

The price of Apple's iconic smartphone is heavily discounted by carriers. Those subsidies almost single-handedly devastate profit margins for Verizon, AT&T and Sprint.

Since Apple's iPhone debuted on Verizon's network in February 2011, Verizon's "EBITDA service margin" -- a closely watched metric that carriers use to measure their core profit as a percentage of their sales -- has tumbled.

Between 2009 and 2010, Verizon averaged EBITDA service margin of 46.4% per quarter. In the first quarter that the iPhone went on sale, that fell to 43.7%. Last quarter, when Verizon sold a record 4.2 million iPhones, its margin plunged to 42.2%.

CNN Money has the details HERE!

blog comments powered by Disqus